Things Surfers Like: Touching Surfboards
The typical surfer probably only buys things at a surf shop roughly 23 percent of the time they actually visit the surf shop. That’s because most of the time, surfers visit surf shops just to look at boards.
In fact, the surfer will often touch the boards, almost in a caressing manner.
While the surfer visiting a surf shop usually doesn’t buy anything, eventually the surfer will get a board, even if the surfer already has a board. Or two. Or three.
“I need a small wave board,” the surfer might say, in an effort to justify a longboard purchase.
“I need a board for Central Coast waves,” another might say, just because he can’t think of a real reason to buy another board.
Eventually, the surfer will accumulate several boards, eliminating extra space in garages and sheds. And when the weather is crummy, the surfer will visit those boards, occasionally touching them. In some cases, an observor might make a comment like, “Why don’t you two get a room?” But that person just doesn’t understand.














