I’m a card-carrying Toyota owner.
I’ve had three Toyotas in my life, in fact: a Tercel, a Camry and now a Sienna.
For the most part, all have been reliable, comfortable, well-designed cars, and if you take care of them, they will go for miles and miles.
For years, I have never had a complaint with Toyota products or service, never had my faith in the brand even mildly threatened.
Until this year, and it happened before this whole sudden acceleration business.

One day, while my wife was out shuttling the kids to and fro, the power sliding door on our top-of-the-line 2004 Sienna just up and broke.
Broke in the way that a door should never, ever break — that is, wide open.
On first inspection, it seemed the motor-and-cable assembly had worn out — at all of five years and 85,000 miles — leaving the door jammed and unable to close.
I guess the family could have called a tow truck at that point, but since they were close to a friend’s house and the car still ran fine, they buckled up and drove slowly over there for help.
After cutting the cable, they were able to close the door manually again.
In doing some research, I quickly discovered several online message board complaints from people who’d had the same problem, so much to the extent that Toyota had issued more than one “technical service bulletin,” which address known problems that either are of lower concern or haven’t yet risen to recall status, for whatever reason.
It seems the door hinge has a manufacturing defect and begins to sag and fail after a certain amount of time.
That wouldn’t be such a huge problem, if it didn’t then then wear on the motor cable, eventually causing it to fail as well.
In the end, the hinge and the entire motor/cable mechanism had to be replaced, to the tune of $1,400, and that was probably a good price as Toyota San Luis Obispo gave me a bit of a break and worked to keep the costs down.
Toyota corporate, on the other hand, wouldn’t budge one bit and simply said that the car was too far out of warranty for any courtesy service.
Which I took as this: We are not bothered that the door on our $36,000 automobile may fail in five years. Tough luck, Charlie.
Corporate repeatedly referred me back to the local dealer, like it was somehow their fault. Why is it the responsibility of a small-town businessman to cover the parts and labor costs of a obvious manufacturing defect?
Essentially, it was up to Toyota SLO to stand behind the product, because no one else was willing to.
This is not the Toyota brand I grew up admiring.
It is not the Toyota brand that is currently muddling its way through a far more devastating PR nightmare that has had deadly consequences.
Which leads me to one last point.
Up to now, Toyota has been trying to remedy the situation with the cheapest fix possible.
First it was the floor mats. That’s a cheap fix.
Now it’s the pedal. That’s not quite as cheap a fix.
But what if that doesn’t work? The other possible problem — which the L.A. Times first reported back in November — has to do with the electronic acceleration system, essentially some defect that causes the computer to open the gas full throttle.
Now that could be a nightmare fix.
But if you think about it from a practical perspective, it’s the only thing that really makes sense.
Here’s why: The problem in the fatal cases has been that the cars suddenly accelerate to uncontrollable speeds.
If it were the floor mats or some condensation causing the pedal to stick, wouldn’t the car just proceed at whatever speed it was going? How would either of those scenarios cause the pedal to become fully floored?
Imagine this: You’re driving down the highway at 65 mph and the pedal sticks. Logically, wouldn’t it stick at your traveling speed, 65 mph? If you didn’t put the pedal to the metal, how would it get stuck there?
If the pedals were sticking, this should be happening at controllable speeds. But they’re not. Something else is afoot that’s causing the throttle to jump to its limit.
What happens if Toyota fixes all these pedals and floor mats, and then another car suddenly accelerates?
A reputation that’s now in tatters could be obliterated.
Toyota is better than this. For their sake, I hope they’ve got this problem solved.
If not, buckle your seat belts. The company and all its fans could be in for an even wilder ride.
Associated Press photo
What do you think? Do you have a Toyota? Would you buy another? Share your thoughts here.




