National Geographic seeks to inspire us

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National Geographic Channel’s new ad campaign is a beautiful thing

Get ready to be inspired.

The latest entry in National Geographic Channel’s new advertising campaign,  “Live curious,” is a charming kaleidoscope of faces, places and foreign accents.

The short video, “IF,” is only a minute long. But it carries an impact far greater than its simple script and colorful collage of images.

Big kudos to the creative team, which includes director Bryan Little, art director Claudia Ganapini and copywriter Federico Russo.

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Thanks to NotCot.org for the tip.


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