Nights are getting longer, daylight saving time is ending and lights are taking effect.
The 1960’s were the golden age for neon signs. The view of Monterey Street shows signs in front of the Fremont and Obispo theaters and the Anderson Hotel. The light pollution spraying into the sky makes it hard for astronomers but for a business trying to impress customers on the old highway a big sign was the first place to spend money.
Ed’s Hamburger was at the corner of California and Monterey Streets, now the location for Splash Café.
Taco Bell used to have a gas fired flame pit in front to draw in customers. It didn’t cook anything, all it heated was the pumice rocks and the customers waiting in line or eating on the outdoor patio. Yeah, the first oil shocks were still over the horizon. Lest a utilitarian trashcan mar your trash disposal experience, they were shaped like cactus.
Before Farmer’s Market took over the streets, Thursday was the night to cruise Monterey and Higuera Streets.
Photos by David Ranns