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Jan 11

1918 New York fashion, long, slim chic

From the Morning Telegram November 25, 1918 ©The Tribune

One of the reasons the Daily Telegram overtook the older Tribune in the contest for subscribers were the features that appealed to women. Telegram owner/editor, C.L. Day,  had recently come from Long Beach and was more in touch with trends. He subscribed to a news service that packaged articles and photos that gave readers a window into New York fashion. Often the only photos in the paper were from out of town, provided by these news services.
World War I was ravaging Europe at this time but the writer anticipates the roaring 20s still ahead.
Insulting the French while congratulating Americans is not a modern trend as you can see from the text. Apparently spell check was not a part of the process, and the sentence structure is awkward. Here it is in all its glory from the Daily Telegram, November 25, 1918

Long, Slim, Chic, Were Gowns in Gotham’s Peace Parade

By BETTY BROWN
All the world—including the Fashion World—put on its best bib and tucker and paraded on Fifth Avenue on Peace Day.
As if to herald the approach of the fashion boom which is to follow the return of unstricted glory of design and material when “dear paris” and “Old London” are once more on the calling list of American buyers, New York designers sent forth their smartest manikins in their newest creations.
The fashion centers of the old world would do wonders if they rivalled the originality and charm of these achievements of American costumers.
The American designers has justified the faith of the American woman in his ability to create a type of gown precisely suited to her tall, slender dignity and grace. Parisian women, who are smart, rather than handsome, have adopted this present season a costume of such exceeding shortness and tightness as to appear impossible in the eyes of their tall handsome sisters of America. Accordingly our own creators have successfully designed winter frocks which accept the slender outline, but temper it with becoming drapings, and greater length than our skirts have been accustomed to exhibit.
Two of these Made-In-America frocks are photographed above—just as they appeared in New York’s Peace Promenade on the Avenue of the Allies.
At the left is a handsome afternoon gown in copper colored velveteen, effectively draped as to skirt, and with a new note in the extreme tight-fitting lines of the bodice and sleeves. Its smartness needs no aid except the rhinestone buckle and the bone buttons from the waist to collar. A hat of the same velvet with a brown wing, and red fox furs complete a stunning ensemble. At the right is a particularly clever street frock of navy blue duvetyn with bandings and buttons of gray squirrel.
The use of sections of accordeon pleating is a pleasing novelty.

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