I tend to be a last second shopper so if you are one of those who hits the mall early, good luck.
Some like to grouse about the commercialization of Christmas.
I tend to look at it as a slice of Americana.
Advertising helps write part of the paychecks for newspapers and the tradition of Christmas ads goes back a long, long way.
For example this is from the San Luis Obispo Tribune from November 21, 1875. The gift suggestions are interesting and as always retailers get in a pitch for lowest prices and best selection. This ad is from I.N. Choynski & Co. The ad makes a tactical error at the end by mentioning a competitor’s new store next door.
Santa Claus IS Coming.
Now is the time to buy your Holiday Presents!
I.N. Choynski & Co
Have just received, from the East, a large and splendid assortment of Books, Albums, Cutlery, Desks, Work-Boxes, Pictures, Toys, Portfolios, Sheet-Music, Frames, Scrap-Books and a general stock of
We sell goods at Wholesale and Retail
at less than
San Francisco Prices.
And both the trade and private individuals are cordially invited to inspect our stock.
Monterey Street. NEXT DOOR TO GOLDTREE’S NEW STORE.