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Dec 17

Christmas shopping ideas circa 1941

The Economy Drug Store featured a Santa Claus in military hat saluting. It was four days after the attack on Pearl Harbor and the influence of local military base expansion could be seen in the selection of some items and free gift wrapping and packaging for mailing.

Mennen Military Toilet Kit for $2.50, contained Skin Bracer, talcum for men, foot powder and Menthol-iced Lather Shave, in a simulated leather case.

Women’s gifts included Ponds cold cream for 28 cents or Wembdon Lavender dusting powder for $1.00.

Most of the ad copy is standard fare but the copy writer for Jewelite hair brushes deserves a raise.

The Aristocrat of Plastics!
Jewelite
in clear jewel colors!

Match your dressing table accessories with brushes in this exquisite new liquid-clear, jewel-tinted plastic. Choice of Crystal Emerald (pale green), Sapphire (soft blue) Ruby (rose pink). Brushes and brush sets from $1.50 to $10.00. Styled by Pro-phy-lac-tic, America’s leading brush house. Bristled with long-lasting water-resistant Prolon.

Jewelite
Reg.U.S.Pat.Off.
BY PRO-PHY-LAC-TIC
makers of fine brushes since 1865

Lastly if holiday cheer was in short supply, Old Franciscan Sweet Wines, port, sherry and muscatel were priced at 39 cents a quart or $1.19 a gallon.

Economy Drug Store ad from Dec. 11, 1941 in the Telegram-Tribune.

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  2. 1941 in San Luis Obispo County, year in review
  3. A. Crocker and Bros. department store, shopping in the 1880s
  4. Tour the Telegram-Tribune in 1941 World War II week by week
  5. Avila Beach in 1941