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Mar 08

Carry a block of ice or advertise? Choose wisely

This ad from April 6, 1957 seemed to say, "If it wasn't for advertising we would all be carrying 50 pound blocks of ice on our backs."

This ad from April 6, 1957 seemed to say, “If it wasn’t for advertising we would all be carrying 50 pound blocks of ice on our backs.”

This ad was a reminder to some adults of the 1950s to recall childhood.
It skips over a key point. Before people could have refrigerators, utility lines had to be installed to houses.
Very often the utility company bought advertising to expand the franchise as you can see from this 1907 ad.
Gas stoves and electric refrigerators were part of the second wave of consumption after their original first utility use as lighting.
Good advertising can sell a product so if you have one contact the Tribune and stop carrying around 50 pound blocks of ice.

Related posts:

  1. 1895 Anarchists advertise
  2. 1905 Fire destroys a city block
  3. Schilling’s Best Coffee
  4. Buy This! said the screaming head
  5. De Soto or DeSoto? Automobile advertising from 1957