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May 31

Sea-Ho swimsuits, 1943 fashions

June 1, 1943 Sears advertising.

June 1, 1943 Sears advertising.

What do you think of when the phrase “Sea-Ho Swim Suits” comes up?
Do you think it is word play on the phrase “Land Ho!” or do you think it is the misogynistic lyric from an seafaring rap star?

How comfortable do you think men’s wool swim trunks were? All I can say is the men of 1943 were tougher than me.
The years go by language and styles change.
This ad was from the June 1, 1943 Telegram-Tribune showing the latest styles from the Sears Catalog.

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