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May 10

Southern Pacific during World War II

Southern Pacific ad from the Telegram-Tribune newspaper June, 9, 1942.

Southern Pacific ad from the Telegram-Tribune newspaper June, 9, 1942.

Southern Pacific Railroad did not often apologize but in 1942 they ran a series of ads explaining the changes on the line. As World War II increased demands for moving troops and material across the country the road had to make choices. They explained that the old timetables would not be followed. Victory Trains now had priority. The railroad bragged that they had invested $145,000,000 in improvements during the depth of the Great Depression but at times there was more to carry than the line could manage.
The advertisement was signed A.T. Mercier, preident of the Southern Pacific Company and the tag line was “The Friendly Southern Pacific.”
National Train Day is this Saturday, May 11th, 2013. For more detailed information click here.

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