Category Archive: Advertising

Jun 28

July 4, 1877

Big doings planned for July 4 in the June 23, 1877 San Luis Obispo Tribune

In the backwater burg of San Luis Obispo, for many years after California became a U.S. state in 1850, holidays associated with Mexico were celebrated with more gusto than American holidays. It took a long time for Anglos to outnumber Mexican and Indian natives in the region. There was no gold, no major port and …

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Jun 21

10 reasons to buy an RCA Victor Radio

RCA Victor was a top of the line radio when the cabinet was as important as the electronics in 1931.

E.E. Long Piano Company touted 10 big improvements as selling points of this new RCA Victor Radio in this ad from October 12, 1931. Here they are but they are not as amusing as the lists David Letterman reads. 1. Automatic volume control. 2, NINE tubes 3. New RCA Victor Super-Heterodyne with Pentode tubes. 4. …

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Jun 17

Paso Robles land rush 1982

Prospective land buyers lined up for free breakfast in Paso Robles Saturday morning. Hot air balloon marked the sale site. ©Phil Dirkx/The Tribune.

This week the Tribune publishes a five part series on water. The seeds for the issue were being planted in the late 20th Century as Paso Robles expanded to the east side of the Salinas River. The property values seem economical when you look back 30 years but property buyers at the time also had …

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May 31

Sea-Ho swimsuits, 1943 fashions

June 1, 1943 Sears advertising.

What do you think of when the phrase “Sea-Ho Swim Suits” comes up? Do you think it is word play on the phrase “Land Ho!” or do you think it is the misogynistic lyric from an seafaring rap star? How comfortable do you think men’s wool swim trunks were? All I can say is the …

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May 20

Modern Photography, Polaroids, instamatics and Super 8

Advertising for Instamatic, Polaroids and Super 8 cameras at Grant's in San Luis Obispo October, 30 1968.

How can you make photography any easier than this? One camera makes instant prints. An electric eye, electronic shutter and image-sizer with viewfinder frame. Not sure what any of that does but it sure sounds cool, especially when you put it in the Professional-type carrying case. Another costs less and loads easily with flash cubes …

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May 10

Southern Pacific during World War II

Southern Pacific ad from the Telegram-Tribune newspaper June, 9, 1942.

Southern Pacific Railroad did not often apologize but in 1942 they ran a series of ads explaining the changes on the line. As World War II increased demands for moving troops and material across the country the road had to make choices. They explained that the old timetables would not be followed. Victory Trains now …

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Apr 29

Summertime living, backyard furniture

Essential spring and summer items from an August 1974 advertisement.

Now that spring seems to be on the way it may be time to pick up some back yard furniture. A folding grill for less than $4.00, three different kinds of pools, priced from $3.77 to $88. Time to head to Grants and pick up what appear to be essential and long lasting items. Grant …

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Apr 19

Advertising you can sink your teeth into

1875-02-06-dentistry

I can’t imagine how uncomfortable this must have been, a full upper plate of 1875 dentures. Advertisement for Dr. N.W. Shaug dentist from Feb. 6, 1875. Published in the San Luis Obispo Tribune.

Mar 20

Fashionable Easter shirt waists from 1903

March 22, 1903 front page ad from the Morning Tribune.

Easter fashion for women at the dawn of the 20th century included flowery hats and high collared dresses as seen in this advertisement from a San Luis Obispo store. I am told by informed fashion sources that a shirt waist is a blouse that in that era would typically be worn over an uncomfortable whale …

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Mar 08

Carry a block of ice or advertise? Choose wisely

This ad from April 6, 1957 seemed to say, "If it wasn't for advertising we would all be carrying 50 pound blocks of ice on our backs."

This ad was a reminder to some adults of the 1950s to recall childhood. It skips over a key point. Before people could have refrigerators, utility lines had to be installed to houses. Very often the utility company bought advertising to expand the franchise as you can see from this 1907 ad. Gas stoves and …

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