Category Archive: Fashion

Jun 16

Zoot Suit Riots, Los Angeles 1943-World War II week by week

Cartoon from June 16, 1943 comparing Tojo, Hitler and Mussolini to zootsuiters.

Sometimes people look back on a time, remembering the good and overlooking the bad. While the nation pulled together to fight World War II there were some ugly events that showed America was still on the journey to the goal in the United States Declaration of Independence,”that all men are created equal…” According to the …

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May 14

Vocational training in 1968 at Cuesta College

Girls are learning how to run business machines at Cuesta College. ©Michael Raphael/Telegram-Tribune

In honor of Cuesta College’s 50th birthday a few posts this week from the Cuesta file. Today a lot of technical schools advertise in heavy rotation on television. However many of those programs are offered at local community colleges for less money than a for profit school and often these instructors have good insight into …

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Apr 29

Summertime living, backyard furniture

Essential spring and summer items from an August 1974 advertisement.

Now that spring seems to be on the way it may be time to pick up some back yard furniture. A folding grill for less than $4.00, three different kinds of pools, priced from $3.77 to $88. Time to head to Grants and pick up what appear to be essential and long lasting items. Grant …

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Mar 20

Fashionable Easter shirt waists from 1903

March 22, 1903 front page ad from the Morning Tribune.

Easter fashion for women at the dawn of the 20th century included flowery hats and high collared dresses as seen in this advertisement from a San Luis Obispo store. I am told by informed fashion sources that a shirt waist is a blouse that in that era would typically be worn over an uncomfortable whale …

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Mar 01

SLO Uncovered – Pirate’s Cove, the naked truth about the origin of a nude beach

Pirate's Cove became known as a nude beach in the early 1970s.

Originally all the beaches in the county were clothing optional. According to the Santa Barbara Museum of Natural History, traditional Chumash garb was a two-piece skirt for women and perhaps a belt for men. Then along came the Spanish friars and beach attire became more modest. When did Pirate’s Cove become the Mecca for nude …

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Jan 25

Zenith Solid State Stereos and Color TV Combinations

Feb. 8, 1966 ad for Zenith color TV and stereos. Mid-Century modern cabinets were the style of the day.

In the 1960s there were two schools of thought on sound systems. The new way was assembling a set of components, speakers, amplifier, turntable, etc. As you could afford it you would buy the best component part and assemble a system. A story on the same page as this advertisement explained the concept. The old …

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Dec 28

You can leave your hat off, changing fashion in the 1960s

The manitilla used to be common church attire.

Covering the head is a religious custom that can vary depending on doctrine, degree of orthodoxy, local practice and the tenor of the time. Orthodox Jewish men and boys wear the yarmulke. Conservative Muslim women don the hijab. In the late 1960s among the many changes in the air was the lacy mantilla falling out …

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Jun 26

A life of beauty for the boys on duty -1942 fashion

March 18, 1942 fashion page from the then Telegram-Tribune urging women to keep in style for the troops.

World War II would change feature stories and advertising in curious ways. Announcements of wartime rationing were making headlines on the front page but the fashion page was still trying to promote style. The message was to dress well and perhaps you could compete with Hollywood pin up girls like Jane Russell, Rita Hayworth and …

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Mar 12

Broadway at the Elmo, Spice of 1922

Spice 1922 is promoted in the Daily Telegram Sept. 4, 1923.

A giant woman dances in a skimpy outfit amid windmills. Stylish to be sure but why are  over 20 chorus girls singing, dressed in Dutch costumes complete with wooden shoes. Starved for entertainment — is the first phrase that springs to mind. It was the era before television. Movies were in black and white and …

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Mar 01

Mrs. B in her parlor 1908, the Leonard Collection

Who is Mrs. B from 1908?

She sits in a rocking chair, paper in her hand dressed in a high collared white shirt and a long floor length skirt. A woman has clearly decorated the room, fresh flowers on the table and piano, cloth under the vases. This is the only negative in the Leonard collection with a written date. Written …

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