Category Archive: 1930s

May 29

Dunite Days in the Oceano Dunes

Ellwood Decker was an artist and one of the last of the dunites. ©Telegram-Tribune/Sharon Lewis Dickerson

Ephemeric characters flash through history like shooting stars, rarely remembered beyond their days. Visionaries, dreamers and mystics rarely get remembered. Usually that honor goes to industrialists, generals, politicians and entertainers. Dreams aren’t worth a memorial if no one made a buck off it or won a battle. A rare exception is coming up. The first …

Continue reading »

Apr 09

1940ish San Luis Obispo Highway

Highway 101 enters San Luis Obispo from the south in this view from the 1930s or 40s.

This undated photo shows what appears to be a new highway entry in to San Luis Obispo as Highway 101 makes a turn onto Marsh Street. My guess is this is from the 40s as the highway was improved at least once in that decade. It may be from the late 30s, I can’t find …

Continue reading »

Oct 03

Clear your head with whiskey

Whiskey with a smile ad from July 3, 1935.

So apparently it is the brand of whiskey that gives you the hangover. I thought the point of whiskey was to get a warm fuzzy feeling, not have a clear head. That’s what Calvert seems to be claiming in this July 3, 1935 ad. Oh, four sentences deep into the copy they say moderation may …

Continue reading »

Sep 04

Horatio Southgate Rembaugh, Tribune editor

Horatio Southgate Rembaugh, was the public face of the Tribune when it was founded in 1869. The photo is circa 1910. Photo courtesy Stacy McKitrick.

Horatio S. Rembaugh traveled many miles before he set out to California, arriving in San Luis Obispo just in time to help publish the first edition of the Tribune. Born in Philadelphia August 3, 1840 he would never know his mother. Ann Rembaugh died within 9 months of Horatio’s birth. The fourth and last child …

Continue reading »

Aug 17

Masonic Temple in San Luis Obispo dedicated

Apron used at dedications of several significant San Luis Obispo buildings including a courthouse, library and temple. Now framed at the Masonic Lodge in San Luis Obispo..

The Masons have a deep sense of history. This apron was used in many ceremonies. It dedicated cornerstones of three court houses including Stockton and Visalia then later San Luis Obispo in 1872. Tribune founder, judge and freemason Walter Murray wore it during the San Luis Obispo courthouse dedication ceremony. The apron outlasted the old …

Continue reading »

Jul 18

Pismo Heights Property For Sale, Rustic Bungalows $690

Pismo Heights property for sale, million dollar views for much, much less. ©The Tribune

Pismo Heights is the neighborhood above Judkins Middle School. Many of the street names are from San Joaquin valley towns. This photo ran in the November 26, 1992 South County edition of the then Telegram-Tribune but the image looks to be from the late 20s or early 30s. The print also had a penciled note …

Continue reading »

Jul 16

Benjamin Brooks, longest serving editor-proprietor The Tribune

Benjamin Brooks was the longest serving editor and owner of the Tribune and was leader of the Elks Lodge from 1896-1897. This photo is from their hall.

You had to have imagination, optimism and faith to see business opportunity in San Luis Obispo County at the end of the 19th century. Benjamin Brooks saw it in a struggling newspaper printed in a tiny cow town. Since it was founded Aug. 7, 1869, The Tribune had a revolving door of almost a dozen …

Continue reading »

Jun 08

Witness to the Golden Gate Bridge opening

Woody Frey walked on the Golden Gate Bridge the day it opened. ©David Middlecamp/The Tribune

A recent story in the Tribune brought back memories for Woody Frey. He was 6 when the Golden Gate bridge was dedicated 75 years ago on May 27, 1937. Pedestrians were given the first day on the span. He is standing at the front right of this San Francisco Chronicle photo. He moved to California …

Continue reading »

Mar 05

Cab rides to Hearst Castle, Steve Zegar saw it all

Steve Zegar tells his story as cab driver to William Randolph Hearst in the November 6, 1965 edition of the then Telegram-Tribune.

Steve Zegar was the first man to drive up the grassy sides of Hearst’s Enchanted Hill, before there was a Castle, or even a road. Now that is someone with a story. A story that had to wait decades to be told. Zegar maintained his relationship with Hearst and newspaper and movie mogul’s friends by …

Continue reading »

Apr 27

Fire department catches fire

San Luis Obispo city hall circa 1938 on Higuera street where Charles Shoes is today. ©The Tribune Top five signs your fire department needs an overhaul. 1. Fire department catches fire. 2. No hydrant wrench on truck to turn on water. 3. Water pressure only reaches the story below the fire. 4. Second fire engine …

Continue reading »

Older posts «