Automobile engines were what put the roar into the Roaring 20s. In San Luis Obispo a palace to the newfangled automobile was constructed between two monuments of the railway, it was called Exposition Park. The roundhouses for the Southern Pacific and the Pacific Coast Railway were near opposite ends of South Street. The narrow gauge …
Tag Archive: 1923
Jun 13
Buy This! said the screaming head
Why is the screaming head such a durable image in advertising? Why is it such an eye stopper? Seeing is more than absorbing raw visual data. It is sensory reasoning, distinguishing faces from the background, identifying features and expressions. Upwards of 30% of the brain is devoted to decoding the world around us. Yet for …
Mar 12
Broadway at the Elmo, Spice of 1922
A giant woman dances in a skimpy outfit amid windmills. Stylish to be sure but why are over 20 chorus girls singing, dressed in Dutch costumes complete with wooden shoes. Starved for entertainment — is the first phrase that springs to mind. It was the era before television. Movies were in black and white and …
Oct 21
Danger at Exposition Park Race Track
Click here to view the embedded video. The specter of death has hovered over auto racing from its earliest days. Though many of the advancements in automotive engineering can be traced to lessons learned in the crucible of competition, the knowledge has had a price in human lives. From hydraulic brakes to crumple zones many …
Sep 18
Racing at Exposition Park
Think automotive racing history and cities like Indianapolis or Daytona Beach come to mind. How about San Luis Obispo? For three years the town was a hot stop on the racing tour. Exposition Park opened in 1922 with a large grandstand overlooking a dirt oval next to today’s South Street where Meadow Park and condos …





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