Tag Archive: 1923

Jun 12

Uncovering Moses of Guadalupe, Cecil B. DeMille films Ten Commandments in 1923

Glen Wharton shows a portion of Cecil B. DeMille's set for the 1923 movie The Ten Commandments, filmed in the Guadalupe Dunes. The set had been buried in sand for over 65 years when it was uncovered in the 1990.
©The Tribune/David Middlecamp

Is it archeology when the artifacts are actually movie prop replicas made of plaster? Ancient Egypt has long captured the imagination of story tellers and in 1923 Cecil B. DeMille was setting the standard for epic movies, before color and sound had come into the picture. He would later remake the epic story in color …

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Nov 30

The Roaring 20s, world class motor racing at Exposition Park

R.E. Heidorn takes a walk along the old banked curve of the once famous San Luis Obispo auto racing course. Contours of the only one-mile track were still visible along South Street in 1965. © The Tribune

Automobile engines were what put the roar into the Roaring 20s. In San Luis Obispo a palace to the newfangled automobile was constructed between two monuments of the railway, it was called Exposition Park. The roundhouses for the Southern Pacific and the Pacific Coast Railway were near opposite ends of South Street. The narrow gauge …

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Jun 13

Buy This! said the screaming head

Screaming heads have been an advertising designer's favorite image for centuries.

Why is the screaming head such a durable image in advertising? Why is it such an eye stopper? Seeing is more than absorbing raw visual data. It is sensory reasoning, distinguishing faces from the background, identifying features and expressions. Upwards of 30% of the brain is devoted to decoding the world around us. Yet for …

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Mar 12

Broadway at the Elmo, Spice of 1922

Spice 1922 is promoted in the Daily Telegram Sept. 4, 1923.

A giant woman dances in a skimpy outfit amid windmills. Stylish to be sure but why are  over 20 chorus girls singing, dressed in Dutch costumes complete with wooden shoes. Starved for entertainment — is the first phrase that springs to mind. It was the era before television. Movies were in black and white and …

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Oct 21

Danger at Exposition Park Race Track

Click here to view the embedded video. The specter of death has hovered over auto racing from its earliest days. Though many of the advancements in automotive engineering can be traced to lessons learned in the crucible of competition, the knowledge has had a price in human lives. From hydraulic brakes to crumple zones many …

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Sep 20

California Budget Gridlock, 1923

Daily Telegram front page story, Sept. 24, 1923

The California state budget has been a source of controversy for a long time. The early 1920s were an era when times were fairly good and they were still fighting over budgets. Just wait till the stock market tanks in 1929.

Sep 18

Racing at Exposition Park

Racing legend Ralph DePalma raced at Exposition Park in the 1920s.

Think automotive racing history and cities like Indianapolis or Daytona Beach come to mind. How about San Luis Obispo? For three years the town was a hot stop on the racing tour. Exposition Park opened in 1922 with a large grandstand overlooking a dirt oval next to today’s South Street where Meadow Park and condos …

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