Tag Archive: Wards

Feb 08

Convertable icebox and refrigerator

Advertisement from January 19, 1943 for a convertible icebox-refrigerator from Wards.

Rationing during World War II forced some companies to come up with new marketing strategies. Perhaps Wards had a bunch of refrigerators made without the cooling units and needed to unload them. Perhaps they could only get enough material to make the ice box. In any case they were offering a modern looking ice box …

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